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Add custom campaign parameters to your URLs so you can track custom campaigns in Google Analytics.
The full website URL (e.g. https://www.example.com)
The referrer: (e.g. google, newsletter)
Marketing medium: (e.g. cpc, banner, email)
Product, promo code, or slogan
Identify the paid keywords
Use to differentiate ads
Enter a Website URL to begin building.
UTM (Urchin Tracking Module) parameters are five variants of URL parameters used by marketers to track the effectiveness of online marketing campaigns.
When users click on the generated link, Google Analytics reads the tags and attributes the traffic to the specific campaign, letting you see exactly which posts or ads are driving visits.
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